Become a Global Distributor

JOYRIDER Pilates is expanding internationally and is seeking experienced sales representatives and authorized distributors for our premium Pilates equipment across Europe, North America, South America, Central America, and other global markets.

As a JOYRIDER distributor, you'll offer studios, gyms, and home fitness customers in your region access to professional-grade Pilates reformers, Cadillacs, chairs, and ladder barrels — backed by manufacturer support, competitive wholesale pricing, and marketing materials to help you grow sales in your territory.

JOYRIDER Pilates global distributor partnership

If you have experience in fitness equipment sales or an existing network of studios and retailers, we'd like to hear from you. Get in touch through our contact page to discuss partnership opportunities, pricing, and territory availability.

Our advantages

· Our own production base

A 20,000-square-meter self-owned park, with standardized workshops and top-notch equipment, ensuring controllable quality and stable supply.

· Comprehensive product range

The products include Pilates equipment, yoga accessories, and strength shaping tools.

· Multi-channel sales verification

We have online stores on domestic and international platforms such as Taobao, JD, Douyin, and Amazon. Our products have been serving Prenatal Fitness centers and enthusiasts worldwide.

· Pilates Academy course output

As an educational and training resource integration platform, it provides dual empowerment for agents in terms of teaching and sales.

Proxy policy

Regional Agent:

Obtain the exclusive regional agency rights for the Joyrider brand, enjoy regional protection, avoid malicious competition, and be suitable for partners with channel resources in gyms/yoga centers.

Channel distribution:

No need for exclusive agency. Flexible distribution is suitable for e-commerce sellers and fitness equipment distributors.

Whole-store output of the venue:

Pilates Studio/Yoga Center One-stop Equipment Solution - Includes equipment configuration, teaching support, and operational guidance

How to become a Joyrider distributor

Applying for a wholesale account is simple:

  1. Tell us about your business — studio, gym, retailer, or e-commerce seller — and your target region.
  2. Get your wholesale quote — our team sends pricing tiers, minimum order quantities, and lead times for the reformers, Cadillacs, chairs, and barrels you want to carry.
  3. Confirm your territory — regional agents receive protected territory rights; channel partners can start selling right away.
  4. Launch with support — marketing materials, product training, and after-sales/warranty backup from our factory team.

Who we're looking for

We're actively building distributor networks in the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, and other markets across Europe, North America, South America, and Central America. Ideal partners include Pilates studios adding a retail line, fitness equipment wholesalers, gym outfitters, and online sellers with an existing customer base.

Ready to move forward? Contact our distributor team with your company name, region, and expected order volume, and we'll respond with pricing and next steps within 1-2 business days.